It may sound like a looming cloud on the horizon, and for many retailers, it probably is. Black Friday, the consumer-driven Sodom of frantic, one-time-only discounts, will be hitting stores across the world on the 25th November. It never fails to be pandemonium, as shoppers clamber over one another for the best deals in the Christmas preamble.
It’s fair to say that Spacial just might step into the fray ourselves with a special offer or two… Our lips are sealed for now, but to compensate, we’re broadcasting some advice on how to survive Black Friday.
Check retail websites every few days
In all likelihood, the brains behind your favourite brands have cooked upa variety ofdeals, ready to unveil to the world at the last minute. Retailers are keen on keeping Black Friday strategies close to their chests. When one store boldly strides into the breach, others will follow, announcing their deals with ravenous enthusiasm.
It’s therefore useful to check back with your online retailers of choice, and research what similar outlets have to offer. When excitement builds around the day, there’ll be a domino effect, from which you can gauge the discounts you’ll want to snap up.
Decide: online, or the high street?
Shopping on the web is certainly easier than queuing for hours, shrugging off the shivering boredom of a mile-long crowd. However, Black Friday tends to see online traffic double or triple, and poorly prepared sites will crash or run out of their advertised deals before the day is half over.
So you need to ask yourself whether relying completely on ecommerce sites is the way to go. Why not combine both approaches: taking the plunge outside, whilst looking up deals on your phone? If you secure a purchase, you can leave the line; if you don’t, you’re right where the products are anyway.
Be careful with your budget
If you are shouldering through a tough shopping crowd, the temptation for an impulse buy may overtake you. Retailers slyly place smaller items en route to the till, or as ‘suggestions’ near your virtual basket, expounding a ‘you might as well’ attitude whilst the fever is high.
But your funds probably won’t stretch indefinitely, so set a budget and stick to it before Black Friday arrives. Plan out what you can afford, what your priorities are, and what emergency leeway you might be able to give yourself!
Keep your receipts!
In the heat of the moment, don’t forget to stow away your receipts somewhere safe, just in case your purchase isn’t all it was cracked up to be. Put them in a plastic folder in your wallet, smoothed out so there’s no room for error in confirming what you’ve bought.
Ever since Black Friday barged onto the consumer calendar, it’s been picking up pace and scope each year, refusing to lose its grip on the retail imagination. With these shopping tips, you can take full advantage of the discounts, without being drawn towards buys you might regret.
We’ve alluded to Spacial’s own Black Friday plans, which may surprise you when they arrive. If you’re in the market for radio automation software, stay tuned for our updates over the coming weeks. Soon, you’ll have even more reasons to choose Spacial for your premier broadcasting software…