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Your Guide To Audience Targeting in Radio

Delivering great content that listeners love is a broadcaster’s top priority. Customizing that content for a specific audience enhances the overall listening experience for your audience even more, and that’s where the ability to target comes in. Audience targeting in radio can be defined as the method of categorising listeners into segments based on different […]

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Tips for Conducting a Successful Internet Radio Interview

With the goal of every on air host to keep their listeners engaged, one of the best ways to accomplish this is through conducting engaging  radio interviews. On-air  interviews should prompt interesting conversations and/or thought-provoking discussions regardless of the interview topics including informational, personal or investigative interviews. Below, please find a few helpful tips on […]

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