Category Archives for Broadcasting Tips and Tricks

Mistakes to Avoid When Sending Out Newsletters

By now, we hope you know that having a newsletter for your radio station has many benefits and can create value for your radio station, let us share advice on the five common mistakes to avoid when creating and sending out newsletters for your radio station.   Not maintaining consistency – When your listeners subscribe to your newsletter, it is important for you to […]

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Patreon For Your Radio Station

Patreon is a membership platform that makes it easy for creators to get paid. Patreon is used by content creators of all kinds including radio station owners, podcasters, video creators, webcomics, musicians, visual artists, communities, writers, journalists, gaming creators, non-profits, tutors, and more.  This platform gives creators the ability to get paid for the content they are already creating (podcasts, content, webcomics, videos, songs, articles, […]

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Expanded Role of Radio in Education

The global pandemic has expanded the role of radio to include distance learning. Children across the globe have had to resort to out of classroom learning, with online learning being the most prominent.  TV and radio (both traditional and online) have also been used as an alternative to deliver distance learning during the lockdown period. Recent data shows podcasting in particular as having grown rapidly as a substitute for in-person teaching since 2020.    Traditional […]

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TikTok For Radio Stations

Believe it or not, the popular video-sharing social network, TikTok, has become a key traffic driver for radio. It has become the biggest disrupter in the music industry, boasting over 800 million active users worldwide. Like Spotify and Apple, the platform has also become a huge boost for programmers, who can now get on top of the latest music that is trending.   […]

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Audio Branding for Your Internet Radio Station

Did you know that there is a powerful connection between sound and memory? As radio takes different forms (broadcast radio, streaming audio, podcasts) and can be consumed on many devices including mobile phones and smart speakers, a strong audio brand is now more critical than ever for your radio station. Audio branding, or sonic branding […]

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