Category Archives for Broadcasting Tips and Tricks

How to Make Your Radio Station Stand Out in 2021

The COVID-19 pandemic caused massive disruptions around the world in 2020. However, due to the global stay-home mandates, thousands of internet radio stations launched this past year which means that going into 2021, you’ll want to make sure that your station is prepared to stand out above the rest. Increase Engagement with Audience Targeting Delivering […]

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Repurposing Content from Your Radio Station

When you plan your on-air topics, try to think beyond just radio.  Today, broadcast content can be repurposed across a number of distribution channels to help you increase your reach and grow your audience.    Important to Note: Be sure to remove or avoid repurposing content that contains copyrighted material and/or music.    Benefits of Repurposing Content   Further Expand Your Reach – Repurposing your content can help you expand your reach. Listening trends […]

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A Complete Guide to Choosing Topics for your Radio Station

Collect Ideas For Later:  There are topics that are timeless which can be planned ahead. As a radio broadcaster, you need to get into the habit of capturing your thoughts on paper. You can create a file for yourself where you write down notes or ideas every time inspiration strikes. This collection of ideas can then be streamlined and prioritized as topics to be discussed during your […]

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Your Guide To Audience Targeting in Radio

Delivering great content that listeners love is a broadcaster’s top priority. Customizing that content for a specific audience enhances the overall listening experience for your audience even more, and that’s where the ability to target comes in. Audience targeting in radio can be defined as the method of categorising listeners into segments based on different […]

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