Category Archives for Uncategorized

Expanded Role of Radio in Education

The global pandemic has expanded the role of radio to include distance learning. Children across the globe have had to resort to out of classroom learning, with online learning being the most prominent.  TV and radio (both traditional and online) have also been used as an alternative to deliver distance learning during the lockdown period. Recent data shows podcasting in particular as having grown rapidly as a substitute for in-person teaching since 2020.    Traditional […]

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TikTok For Radio Stations

Believe it or not, the popular video-sharing social network, TikTok, has become a key traffic driver for radio. It has become the biggest disrupter in the music industry, boasting over 800 million active users worldwide. Like Spotify and Apple, the platform has also become a huge boost for programmers, who can now get on top of the latest music that is trending.   […]

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Repurposing Content from Your Radio Station

When you plan your on-air topics, try to think beyond just radio.  Today, broadcast content can be repurposed across a number of distribution channels to help you increase your reach and grow your audience.    Important to Note: Be sure to remove or avoid repurposing content that contains copyrighted material and/or music.    Benefits of Repurposing Content   Further Expand Your Reach – Repurposing your content can help you expand your reach. Listening trends […]

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A Complete Guide to Choosing Topics for your Radio Station

Collect Ideas For Later:  There are topics that are timeless which can be planned ahead. As a radio broadcaster, you need to get into the habit of capturing your thoughts on paper. You can create a file for yourself where you write down notes or ideas every time inspiration strikes. This collection of ideas can then be streamlined and prioritized as topics to be discussed during your […]

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Your Guide To Audience Targeting in Radio

Delivering great content that listeners love is a broadcaster’s top priority. Customizing that content for a specific audience enhances the overall listening experience for your audience even more, and that’s where the ability to target comes in. Audience targeting in radio can be defined as the method of categorising listeners into segments based on different […]

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