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Repurposing Content from Your Radio Station
When you plan your on-air topics, try to think beyond just radio. Today, broadcast content can be repurposed across a number of distribution channels to help you increase your reach and grow your audience. Important to Note: Be sure to remove or avoid repurposing content that contains copyrighted material and/or music. Benefits of Repurposing Content Further Expand Your Reach – Repurposing your content can help you expand your reach. Listening trends […]
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A Complete Guide to Choosing Topics for your Radio Station
Collect Ideas For Later: There are topics that are timeless which can be planned ahead. As a radio broadcaster, you need to get into the habit of capturing your thoughts on paper. You can create a file for yourself where you write down notes or ideas every time inspiration strikes. This collection of ideas can then be streamlined and prioritized as topics to be discussed during your […]
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Your Guide To Audience Targeting in Radio
Delivering great content that listeners love is a broadcaster’s top priority. Customizing that content for a specific audience enhances the overall listening experience for your audience even more, and that’s where the ability to target comes in. Audience targeting in radio can be defined as the method of categorising listeners into segments based on different […]
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Mistakes to Avoid On-Air: A Guide For Radio DJs
When broadcasting live, DJs must be prepared for anything as there are no opportunities for edits or resets. So how does one prepare for a smooth, live broadcast? Here are some helpful tips to help you prepare. Unscripted Live Broadcasts Having a script prepared enables you to have more control over the show. A script […]
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Tips for Conducting a Successful Internet Radio Interview
With the goal of every on air host to keep their listeners engaged, one of the best ways to accomplish this is through conducting engaging radio interviews. On-air interviews should prompt interesting conversations and/or thought-provoking discussions regardless of the interview topics including informational, personal or investigative interviews. Below, please find a few helpful tips on […]
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