Category Archives for SAM Broadcaster Cloud

Audio Branding for Your Internet Radio Station

Did you know that there is a powerful connection between sound and memory? As radio takes different forms (broadcast radio, streaming audio, podcasts) and can be consumed on many devices including mobile phones and smart speakers, a strong audio brand is now more critical than ever for your radio station. Audio branding, or sonic branding […]

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A Complete Guide to Choosing Topics for your Radio Station

Collect Ideas For Later:  There are topics that are timeless which can be planned ahead. As a radio broadcaster, you need to get into the habit of capturing your thoughts on paper. You can create a file for yourself where you write down notes or ideas every time inspiration strikes. This collection of ideas can then be streamlined and prioritized as topics to be discussed during your […]

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Your Guide To Audience Targeting in Radio

Delivering great content that listeners love is a broadcaster’s top priority. Customizing that content for a specific audience enhances the overall listening experience for your audience even more, and that’s where the ability to target comes in. Audience targeting in radio can be defined as the method of categorising listeners into segments based on different […]

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