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The Opinions of your Listeners Matters
Gathering feedback from your audience is an often overlooked but important aspect of your radio station. The process helps you understand if you are achieving your purpose, while helping you make improvements and gauge if the station has a loyal customer base. Before you begin collecting feedback from your listeners, you first need to identify what exactly you are looking to get feedback on. Identifying your desired outcomes helps you to ensure that you structure your questions appropriately and collect meaningful data. We have gathered a […]
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Expanded Role of Radio in Education
The global pandemic has expanded the role of radio to include distance learning. Children across the globe have had to resort to out of classroom learning, with online learning being the most prominent. TV and radio (both traditional and online) have also been used as an alternative to deliver distance learning during the lockdown period. Recent data shows podcasting in particular as having grown rapidly as a substitute for in-person teaching since 2020. Traditional […]
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TikTok For Radio Stations
Believe it or not, the popular video-sharing social network, TikTok, has become a key traffic driver for radio. It has become the biggest disrupter in the music industry, boasting over 800 million active users worldwide. Like Spotify and Apple, the platform has also become a huge boost for programmers, who can now get on top of the latest music that is trending. […]
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Audio Branding for Your Internet Radio Station
Did you know that there is a powerful connection between sound and memory? As radio takes different forms (broadcast radio, streaming audio, podcasts) and can be consumed on many devices including mobile phones and smart speakers, a strong audio brand is now more critical than ever for your radio station. Audio branding, or sonic branding […]
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How to Make Your Radio Station Stand Out in 2021
The COVID-19 pandemic caused massive disruptions around the world in 2020. However, due to the global stay-home mandates, thousands of internet radio stations launched this past year which means that going into 2021, you’ll want to make sure that your station is prepared to stand out above the rest. Increase Engagement with Audience Targeting Delivering […]
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