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A Note-Worthy Event: Turning An Ear To World Music Day
Sometimes, the world is a tough place to love. We’re assailed with images of doubt and pain, beamed to us by people who say that ‘not enough is being done’ about everything from climate change to honeybees. That’s why music is so precious. For many millions of us, it is our heartbeat, our reason to […]
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Listening to Internet Radio in the Car
According to the 2019 U.S. Infinite Dial study by Edison Research and Triton Digital, AM/FM radio is the most popular audio source used in the car by Americans 18+ in the last month however, online radio commands 28% of listeners’ time in-car. With the growing adoption of smartphones, more listeners now stream their favorite internet […]
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Promoting Your Internet Radio Station On Instagram
Last year, Instagram, a photo and video-sharing social networking service owned by Facebook, announced that it had reached the 1 billion user mark across the globe. So when we talk about promoting your online radio stream, Instagram should absolutely be a part of the conversation as a way to reach fans, sponsors and influencers. So […]
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Creating Successful Online Radio Advertisements
Online audio advertising continues to be an efficient and effective way of reaching and engaging with a relevant audience. Despite the transition to other forms of media such as TV, print, social media, and more, the Pew Research Foundation found that in 2017, 90% of Americans ages 12 and older listen to the radio at […]
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How to Script an Online Radio Advertisement
One of the most common hardships that advertisers or station owners face is creating an appropriate radio ad script. The best way to come up with the perfect online radio commercial script is by understanding all the aspects that makes online radio one of the most effective mediums of advertising, due to its ability to […]
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