Ando Media (now Triton Digital) Merges with Spacial
Spacial and Ando Media announce a merger to help accelerate the development of the streaming audio marketplace.
Dallas, TX, August 12, 2009 – Spacial and Ando Media announced today a merger that will help accelerate the development of the streaming audio marketplace. Ando Media, working with over 6,500 affiliates, is the leader in audience measurement and ad-replacement for terrestrial broadcasters. Spacial has been the leader in providing automation, ad insertion and an array of other digital services primarily to pure-play webcasters. The joining of these two innovative companies will provide increased momentum to the rapidly expanding online audio marketplace.
“This merger brings together the strength of Ando’s more terrestrial customer base with Spacial’s large Internet-only base,” said Bob Maccini, Ando Media’s CEO. “Together, we are working across the entire spectrum to drive the streaming audio category to new levels.” Spacial CTO and co-founder Louis Louw says, “We’ve been marching down a remarkably similar path to Ando, but our customers are not the same. That’s why this works so well. The merger adds value to us both. The complementary nature of our technologies will allow each company to expand its capabilities to our established customer bases.”
Both brands will continue to operate independently while the companies are deeply engaged in strategic planning to optimize resources and offerings as a merged entity.
Update: Ando Media and Spacial have since been acquired by Triton Digital.
About Ando Media
Founded in 2004, Ando Media is the leading provider of real-time audience measurement and ad-management solutions for the internet audio market. Through these core competencies, broadcasters and publishers are not only able to monitor their audience, but can schedule, traffic and report on advertising campaigns in real-time. Advertisers and agencies can now use Ando tools to make informed planning and buying decisions, track campaign performance and measure ROI across a network of broadcasters and publishers and a range of media channels from audio, to video, to mobile, and beyond.
About Triton Digital
Triton Digital is the leading digital service provider to traditional and online radio with a rapidly expanding roster of media clients emerging from television and print. Triton’s infrastructure, applications, and innovation are powering digital audience and revenue growth for clients around the globe. Triton’s platform makes digital content extensible, personal, social, and profitable. Triton Digital Media is a portfolio company of funds managed by Oaktree Capital Management, L.P., a leading global investment management firm.
Since 1999, Spacial has been developing quality audio software. In 2002, it launched SAM Broadcaster, its renowned radio automation software that allows broadcasters to stream their radio stations online. The company has also created DJ software called SAM Party DJ (now SAM DJ) and the SimpleCast live audio event streaming encoder (now SAM Cast). Spacial is utterly focused on the technology of its products, making for sophisticated software that lets you broadcast at an advanced level.
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