For better or worse, we all judge others based on appearances. We really do judge books by their covers. When food looks unpleasant, we don’t eat it; if something looks dodgy, we won’t trust it.
The same can be said of internet radio. Your station might be absolutely fascinating, and you might have the best radio automation software available, but if doesn’t shine on the outside, nobody’s gonna to tune in.
It’s true because science says so: There was once a study from the Proceedings of the US National Academy of Sciences that says people judge classical musicians as much by their looks as their abilities.
The question is, then: How can you improve your image?
Most online radio stations have some sort of website. Not all websites are created equal.
Your website is vital part of your web presence. It’s your anchor for all your station’s information. Your website should be attractive, organized and functional.
At the very least, your website should provide access to your web stream. You can find instructions for using SAM VIBE’s web widgets by going to this SAM VIBE support page. You can also have a look at our own Radio Spacial website to see the widgets in action.
You should also add information about your stream, your programming and your team. Don’t be afraid to introduce yourself to the world, especially since your station might ride on your personality.
Which brings us to our next topic…
Personifying your station
The image of your station doesn’t begin and end with visuals. It also includes the voices: you and your DJ crew. You want to sound like an old friend having an engaging conversation: be welcoming, warm, interesting and fun. Finding your voice can often take months, but it can be the most defining aspect of your show.
Our friends Robin Banks is a long-time international radio consultant. Feel free to visit his website and subscribe to his VIP list to receive tips and tricks for radio host.
The visual image
If you’re serious about your station, you’d better not be using Word Art as your logo. There’s no shortage of online resources to find quality graphic design for reasonable costs.
Freelance platforms like Microlancer, oDesk and Elance are all good places to shop for able artists. On top of that, you might also also stumble across that web developer you were looking for to help out with your website.
Fiverr is also an interesting destination where you can get a simple and attractive logo for as little as $5. You can also use Fiverr in a lot of other creative manners.
The audio image
If you are using SAM Broadcaster or SAM VIBE, you already know your station will sound great — but how can you distinguish it from every other station out there?
You need to make sure your listeners recognize your station. Here I mean sweepers, jingles, etc. One of the best place to learn more about station imaging is Music Radio Creative. Our partners there, Izabel and Mike Russel, are the leaders in radio station imaging.
We hope some of this was helpful for you! If you want to get more tips and resources like these, check us out on Facebook and Twitter. We’re constantly growing and updating, and want to take you with us.
The Spacial Team