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The Elements of a Great Jingle
Jingles have been used to snare listeners since the birth of modern advertising; they’re brief, catchy, and packed full of ideas, often scrambling into our ears like an eager worm refusing to let you go. Any radio shows with a sense of occasion know full well that a good jingle adds much to their on-air […]
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The Basics of Background Music
Music is inescapable in every area of our lives, from films and adverts to our supermarket aisles and high street shops. Even changing rooms provide us with aural stimuli to complement our shopping experience. Background music floats through our gyms, diners, swimming pools and televisions. It is everywhere all at once, and some of it […]
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